A brand identity for Pandora Fort, an abandoned fort turned into a luxury hotel. The brand concept revolves around creating curiosity about the history and the mystery of the Bhangarh Fort in Rajasthan - infamously known as the most haunted place in India.
The fort has a unique character, steeped in centuries of history, mystery, and charm. The brand identity aims to offer a truly unique experience by blending the rich history of the fort with modern luxury and celebrate the distinctive personality of the fort, combining its architectural beauty with a sense of intrigue and allure.
How might we create a unique brand identity to turn a historic fort into a luxury hotel for people who want to enjoy the historic beauty of the place so that they can have a luxurious stay and a unique experience?
Create a brand concept that intrigues curiosity around the history of the old haunted fort - The Legend of Bhangarh
Logo Exploration
Concept work created for Shillington
